EDU links:
A couple years ago Black Hats noticed an odd trend. Universities and government agencies
with very high ranking web sites often times have very old message boards they have long
forgotten about, but that still have public access. We took advantage of that by posting
millions of links to our pages on these abandoned sites. This gave a HUGE boost to rankings
and made some very lucky Viagra spammers millions of dollars. The effectiveness of this
approach has diminished over time, but the power is still there.
So how do you find these links?
Simple!
Go to google and search for the following include the quotes:
"Discussion Submission Form" site:.edu
Change the .edu to .gov or .org to get other top level domains from the same (it will work with
any domain extension so be creative). Now change your google settings to show 100 links
per page. Copy and paste that url into the form on the dashboard and you just entered 100
spammable message board url's. Here is another search that works.
"Requirements Discussion Submission Form" site:.edu
There are others, you just have to examine the pages you find. Check the source code and
find a common foot print. Once you do simply modify the above search with your new found
footprint text. Make sure it is returning the message board submission forms like these are,
then submit your links. Doesn't get much easier than that.
Forums and Guest books:
The internet contains millions of forums and guest books all ripe for the picking. While most
forums are heavily moderated (at least the active ones), that still leaves you with thousands in
which you can drop links where no one will likely notice or even care. We're talking about
abandoned forums, old guest books, etc. Now, you can get links dropped on active forums as
well, but it takes some more creativity. Putting up a post related to the topic on the forum and
dropping your link In the BB code for a smiley for example. Software packages like Xrumer
made this a VERY popular way to gather back links. So much so that most forums have
methods in place to detect and reject these types of links. Some people still use them and are
still quite successful. The key here is volume. Submit enough links and you are bound to find
some gold.
Link Networks:
Also known as link farms, these have been popular for years. Most are very simplistic in
nature. Page A links to page B, page B links to page C, then back to A. These are pretty easy
to detect because of the limited range of ip's involved. It doesn't take much processing to
figure out that there are only a few people involved with all of the links. So, the key here is to
have a very diverse pool of links. Take a look at Link Exchange for example. They have over
300 servers all over the world with thousands of ip's, so it would be almost impossible to
detect. A search engine would have to discount links completely in order to filter these links out. Another option is to build a large diverse network of blogs, forums and directories all
spread across different servers and ip's. This gives you a large network with which you can
create some good one way links. This avoids the label of a link farm in most cases, but again,
the key here is in the diversity of the sites from which the links originate.
Exploiting the social web for links:
The web 2.0 craze started a couple years ago, and with it came more social interaction on
web sites. Sites like delicious , Digg, Pligg, and hundreds of others allow members to join and
interact with the site in various ways. Many of these sites allow outside links and content to be
published. Digg and Pligg sites (also known as social media sites) allow you to submit news
stories which in turn provide valuable links back to your pages. Now normally these links are
to white hat sites, but we can just as easily exploit this for black hat use. Of course, as with
everything else, the key is automation. Software like Bookmarking Demon automates the
process by signing up for and posting links to over 100 social media and bookmarking sites.
This saves you hours of work and provides hundreds if not thousands of one way incoming
links.
Money Making Strategies
We now have a solid understanding of cloaking, how a search engine works, content
generation, software to avoid, software that is pure gold and even link building strategies. So
how do you pull all of it together to make some money?
Arbitrage and ppc:
Think of this as buy low, sell high. It's simple in nature, slightly more complex in practice. The
idea here is that you are using a site building program of your own creation, or one from the
list we discussed earlier to build pages with long tail keywords that are then redirected to a
money page with a higher price, but related keyword. That's the key here. So lets take SSEC
for example. I head over to my keyword tool of choice and type in my high priced keyword.
Lets use red widget as an example. My keyword tool gives me hundreds of long tail variations
of the keyword red widget which I then use to setup my SSEC cloaked pages. My pages get
built on several throw away domains, then the human traffic gets redirected to a landing page
focused on my main keyword red widget which is of course loaded with ads and looks
completely White Hat. I get my clicks, make money, rinse and repeat. Now, lets assume you
are doing this with thousands of main money keywords because one of the keys to black hat
is volume. Well, you need to be able to build these landing pages quickly and easily, right?
After all, Black hat's are lazy. So, you find a good tool. In this example I use a program called
Landing Page Builder . Landing Page Builder dynamically generates landing pages based on
the traffic you send it. You load up your money keyword list, setup a template with your ads or
offers, then send all of your doorway/cloaked traffic to the index page. The Landing Page
Builder shows the best possible page with ads based on what the incoming user searched for.
Couldn't be easier, and it automates the difficult tasks we all hate. This si teh same method all
of the PPC arbitrage people use to make a killing, but the difference here is that our traffic is
free and natural instead of paid. I've personally made well over $100,000 with this exact
method.
Affiliate Marketing:
We all know what an affiliate program is. There are literally tens of thousands of affiliate
programs with millions of products to sell. The most difficult part of affiliate marketing is getting
well qualified targeted traffic. That again is where good software and cloaking comes into play.
Some networks and affiliates allow direct linking. Direct Linking is where you setup your
cloaked pages with all of your product keywords, then redirect straight to the merchant or
affiliates sales page. This often results in the highest conversion rates, but as I said, some
affiliates don't allow Direct Linking. So, again, that's where Landing Pages come in. Either
building your own (which we are far too lazy to do), or by using something like Landing Page
Builder which automates everything for us. Landing pages give us a place to send and clean
our traffic, they also prequalify the buyer and make sure the quality of the traffic sent to the
affiliate is as high as possible. After all, we want to make money, but we also want to keep a
strong relationship with the affiliate so we can get paid.
I can't stress the importance of diversification enough here. Never put all of your eggs in a
single basket. Find a network or merchant that converts, and expand on that. Find several
merchants in that same niche so you always have a steady stream of income if one merchant
should cancel your account.
Niche Selection:
Niche selection plays an important role in any type of online marketing be it white hat or black
hat. You have to take a moment and think about your niche as a consumer would. Take large
appliances for example. It's unlikely that a shopper will purchase a new refrigerator online.
They will probably research the item online, but the final purchase is likely to be made in
store. Items like computer parts, cosmetics, and even clothing are far more likely to be
purchased online, especially if the price online is lower. Take some time to research your
target audience, think like a consumer an your niche selection is easy.
Keywords versus data feeds:
Now that we have our niche selected, we need to have a method for promoting it. Many
affiliates offer up product data feeds which gives you all of the info you need with little or no
effort. The drawback to that is the fact that every one of your competitors has that same info,
so it diminishes the value and increases the competition. Not to say data feeds don't work,
quite the contrary, they can work very well. The point to take away from this is that there is
likely an increased level of competition in the SERPS for the keywords and phrases found in
these data feeds. This is where doing your own keyword research can pay off. By putting in
the time and effort required to research your own keywords, you are likely to drive more traffic
to your offers. Now, in order to turn that traffic into conversions you need to pay attention to
the quality of that traffic. Avoid unrelated or broad keywords. This again is where the long tail
comes into play.
A couple years ago Black Hats noticed an odd trend. Universities and government agencies
with very high ranking web sites often times have very old message boards they have long
forgotten about, but that still have public access. We took advantage of that by posting
millions of links to our pages on these abandoned sites. This gave a HUGE boost to rankings
and made some very lucky Viagra spammers millions of dollars. The effectiveness of this
approach has diminished over time, but the power is still there.
So how do you find these links?
Simple!
Go to google and search for the following include the quotes:
"Discussion Submission Form" site:.edu
Change the .edu to .gov or .org to get other top level domains from the same (it will work with
any domain extension so be creative). Now change your google settings to show 100 links
per page. Copy and paste that url into the form on the dashboard and you just entered 100
spammable message board url's. Here is another search that works.
"Requirements Discussion Submission Form" site:.edu
There are others, you just have to examine the pages you find. Check the source code and
find a common foot print. Once you do simply modify the above search with your new found
footprint text. Make sure it is returning the message board submission forms like these are,
then submit your links. Doesn't get much easier than that.
Forums and Guest books:
The internet contains millions of forums and guest books all ripe for the picking. While most
forums are heavily moderated (at least the active ones), that still leaves you with thousands in
which you can drop links where no one will likely notice or even care. We're talking about
abandoned forums, old guest books, etc. Now, you can get links dropped on active forums as
well, but it takes some more creativity. Putting up a post related to the topic on the forum and
dropping your link In the BB code for a smiley for example. Software packages like Xrumer
made this a VERY popular way to gather back links. So much so that most forums have
methods in place to detect and reject these types of links. Some people still use them and are
still quite successful. The key here is volume. Submit enough links and you are bound to find
some gold.
Link Networks:
Also known as link farms, these have been popular for years. Most are very simplistic in
nature. Page A links to page B, page B links to page C, then back to A. These are pretty easy
to detect because of the limited range of ip's involved. It doesn't take much processing to
figure out that there are only a few people involved with all of the links. So, the key here is to
have a very diverse pool of links. Take a look at Link Exchange for example. They have over
300 servers all over the world with thousands of ip's, so it would be almost impossible to
detect. A search engine would have to discount links completely in order to filter these links out. Another option is to build a large diverse network of blogs, forums and directories all
spread across different servers and ip's. This gives you a large network with which you can
create some good one way links. This avoids the label of a link farm in most cases, but again,
the key here is in the diversity of the sites from which the links originate.
Exploiting the social web for links:
The web 2.0 craze started a couple years ago, and with it came more social interaction on
web sites. Sites like delicious , Digg, Pligg, and hundreds of others allow members to join and
interact with the site in various ways. Many of these sites allow outside links and content to be
published. Digg and Pligg sites (also known as social media sites) allow you to submit news
stories which in turn provide valuable links back to your pages. Now normally these links are
to white hat sites, but we can just as easily exploit this for black hat use. Of course, as with
everything else, the key is automation. Software like Bookmarking Demon automates the
process by signing up for and posting links to over 100 social media and bookmarking sites.
This saves you hours of work and provides hundreds if not thousands of one way incoming
links.
Money Making Strategies
We now have a solid understanding of cloaking, how a search engine works, content
generation, software to avoid, software that is pure gold and even link building strategies. So
how do you pull all of it together to make some money?
Arbitrage and ppc:
Think of this as buy low, sell high. It's simple in nature, slightly more complex in practice. The
idea here is that you are using a site building program of your own creation, or one from the
list we discussed earlier to build pages with long tail keywords that are then redirected to a
money page with a higher price, but related keyword. That's the key here. So lets take SSEC
for example. I head over to my keyword tool of choice and type in my high priced keyword.
Lets use red widget as an example. My keyword tool gives me hundreds of long tail variations
of the keyword red widget which I then use to setup my SSEC cloaked pages. My pages get
built on several throw away domains, then the human traffic gets redirected to a landing page
focused on my main keyword red widget which is of course loaded with ads and looks
completely White Hat. I get my clicks, make money, rinse and repeat. Now, lets assume you
are doing this with thousands of main money keywords because one of the keys to black hat
is volume. Well, you need to be able to build these landing pages quickly and easily, right?
After all, Black hat's are lazy. So, you find a good tool. In this example I use a program called
Landing Page Builder . Landing Page Builder dynamically generates landing pages based on
the traffic you send it. You load up your money keyword list, setup a template with your ads or
offers, then send all of your doorway/cloaked traffic to the index page. The Landing Page
Builder shows the best possible page with ads based on what the incoming user searched for.
Couldn't be easier, and it automates the difficult tasks we all hate. This si teh same method all
of the PPC arbitrage people use to make a killing, but the difference here is that our traffic is
free and natural instead of paid. I've personally made well over $100,000 with this exact
method.
Affiliate Marketing:
We all know what an affiliate program is. There are literally tens of thousands of affiliate
programs with millions of products to sell. The most difficult part of affiliate marketing is getting
well qualified targeted traffic. That again is where good software and cloaking comes into play.
Some networks and affiliates allow direct linking. Direct Linking is where you setup your
cloaked pages with all of your product keywords, then redirect straight to the merchant or
affiliates sales page. This often results in the highest conversion rates, but as I said, some
affiliates don't allow Direct Linking. So, again, that's where Landing Pages come in. Either
building your own (which we are far too lazy to do), or by using something like Landing Page
Builder which automates everything for us. Landing pages give us a place to send and clean
our traffic, they also prequalify the buyer and make sure the quality of the traffic sent to the
affiliate is as high as possible. After all, we want to make money, but we also want to keep a
strong relationship with the affiliate so we can get paid.
I can't stress the importance of diversification enough here. Never put all of your eggs in a
single basket. Find a network or merchant that converts, and expand on that. Find several
merchants in that same niche so you always have a steady stream of income if one merchant
should cancel your account.
Niche Selection:
Niche selection plays an important role in any type of online marketing be it white hat or black
hat. You have to take a moment and think about your niche as a consumer would. Take large
appliances for example. It's unlikely that a shopper will purchase a new refrigerator online.
They will probably research the item online, but the final purchase is likely to be made in
store. Items like computer parts, cosmetics, and even clothing are far more likely to be
purchased online, especially if the price online is lower. Take some time to research your
target audience, think like a consumer an your niche selection is easy.
Keywords versus data feeds:
Now that we have our niche selected, we need to have a method for promoting it. Many
affiliates offer up product data feeds which gives you all of the info you need with little or no
effort. The drawback to that is the fact that every one of your competitors has that same info,
so it diminishes the value and increases the competition. Not to say data feeds don't work,
quite the contrary, they can work very well. The point to take away from this is that there is
likely an increased level of competition in the SERPS for the keywords and phrases found in
these data feeds. This is where doing your own keyword research can pay off. By putting in
the time and effort required to research your own keywords, you are likely to drive more traffic
to your offers. Now, in order to turn that traffic into conversions you need to pay attention to
the quality of that traffic. Avoid unrelated or broad keywords. This again is where the long tail
comes into play.
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